Even before the Ink Dries
by: Jonathan Salem BaskinKodak has just announced its new "Print and Prosper" marketing campaign, and I think it's utterly brilliant branding.read more
View ArticleNeuro-Menus and Restaurant Psychology
Restaurants are great test labs for testing neuromarketing techniques. It’s easy to change offerings, menus, and pricing, and one gets immediate feedback on what’s working and what’s not. One technique...
View ArticlePricing Lessons from Restaurants
My last Neuromarketing post, Neuro-Menus and Restaurant Psychology, talked about various things restaurant menu engineers do to maximize sales and profits. I think it’s worth calling special attention...
View ArticleA Successful Price-raising Strategy: a Bit at a Time
Companies that have discounted in response to the Great Recession now find themselves in the position of needing to find a way to return prices to something closer to “normal,” whatever that is. Those...
View ArticleHow Low Can You Go?
Ryanair's CEO Michael O'Leary has announced his desire to remove all but one of the toilets on each of his planes, and install a coin-operated lock so passengers need to pay to use it. What's strange...
View ArticleCombat Consumers’ Price Sensitivity with Smart Pricing Strategies
When recession hits, pricers seem to grab onto a couple of tools: how soon to discount, and how much? It seems more risky to use other pricing approaches in bad times than in good, but, as authors...
View ArticleWalmarting the Category
P&G is slashing prices and attacking new markets worldwide in a dash for improved sales and increased share. I don’t quite understand how this is a business strategy for any business other than...
View ArticleKickstarter, Tim Ferriss and a New Pricing Model for Creative Assets
Ever since the introduction of the iTunes music store, I was under the impression that $0.99 would become the default price for all digital content. One way or another, content would be continually...
View ArticlePeople Who Come to You for Price, Leave You for Price.
As an ex-retailer I’m about the last person you need to convince of the benefits of running promotions. Yet when looking at the market today, it seems to me that too many brands and retailers have...
View ArticleSXSW learnings: Dynamic Pricing
Guest Post by: Rick BurgessWhy we have price tagsThe concept of a price tag on every product is actually a relatively recent idea. Up until about a hundred years ago, the expected method of purchasing...
View ArticleAn Easy Way to Make Your Prices Seem Lower
Does the way you write a price make it seem higher or lower? Of course! We already know that including a currency symbol can have a negative effect – that’s why you see some restaurants pricing a steak...
View ArticleThe Hidden Danger in Product Bundles
Does grouping products together into a single-price bundle increase the perception of value? Most of us would answer “yes,” but surprising new research shows there is at least one condition where such...
View ArticleRobo-Pricing
There was something of a kerfuffle recently when it became public knowledge that travel website Orbitz were recommending different price ranges of hotels based on the user's operating system. Data...
View ArticleIs This Common Pricing Mistake Costing You Sales?
If you have an ecommerce site, how often do customers visit – often after a costly paid click – and end up leaving without buying? Are abandoned shopping carts all too common? Or, if your customers...
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